Vande urvara

It takes a litre of blue to turn any land green.

“Desertification is a phenomenon that ranks among the greatest environmental challenges of our time. Yet most people haven’t heard of it or don’t understand it.”

– United Nations

Did You Know?

By 2025, 1.8 billion people will experience absolute water scarcity and 2/3 of the world will be living under water-stressed conditions.

By 2045, 135 million people could be displaced as a result of desertification.

Over 4 million square kilometres of land is being degraded every year.

120,000 square kilometres are turned into actual deserts.

Over 75% of the Earth’s land area is already degraded.

Over 90% of the Earth’s land area could become degraded by 2050.


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A state riddled with water woes due to natural and manmade causes:

 Located in the rain shadow of Aravalli

Sparse Natural Vegetation

Rampant Deforestation

Ineffective Planning

Poor Climate Literacy 

Who We Are

Urvara is a unique initiative to make Rajasthan green by optimizing the limited water available. It was taken up by a fifteen-year-old and is now being taken forward as a mass movement by a committed team of volunteers and denizens. It is a full-fledged community movement to address this parched land’s water woes and other related concerns. 

Project Urvara is now a beacon of hope for reviving a land that has a chequered past, battered both by natural causes and human interference. Adopting the motto “Shasyasyamla Mataram- Greening Mother Earth”, the project has brought in an impactful change in the land and the lives of the people of Rajasthan.

Perceivable change is happening with the community being motivated and mobilized towards taking the onus of change upon themselves. The movement aims for green spaces, smiling faces and a much-needed facelift to Rajasthan’s biodiversity. In the long run, they target the same outcome in the other wastelands all over the country. 

“There is no power for change greater than a community discovering what it cares about.” – Margaret Wheatley

The Measure of Success is the IMPACT You Can Make

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 Trees Planted
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Sq Foot Area Covered in Plantation
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Estimated Pounds of Oxygen Generation Yearly
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(100 Women +70 Man)
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Extra Employment Days
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School Children Directly Impacted
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Villagers Directly Impacted
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Litres of Water Saved
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Cow's Fodder and Sheds
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Rural Income Generation in 3-5 years (INR)

What the Local Community is Saying

I have learnt to green my barren land by planting trees utilizing very little water. The team Urvara taught me this method of Dryland Agroforertry which can change the fate of the rural communities.

I look forward to playing with my friends in the new green playgrounds of my school.

I have seen firsthand the difference the Urvara team made in our villages. Their  fresh perspective and enthusiasm have helped rural community view the potential in greening our arid region.Wishing this team all success in their future endeavors.

When I joined them as a volunteer, I never imagined that my small steps could impact the lives of so many people . The kids from the government school in my village look so happy knowing they will have a green playground which I helped create.

Working for Urvara has generated extra days of employment for people who lost their jobs during pandemic.

This kind of initiative can propel village community to invest their energy and resources in our land. Urvara is doing yeoman's service in our villages with their innovative and organized program.